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What Is Digital Marketing?

What Is Digital Marketing? | Digital marketing is a new weapon in the world of marketing which has begun to develop rapidly in recent years, along with the rapid growth of technology. But what exactly is meant by digital marketing and how is it best to apply this concept in the world of marketing?. Digital marketing is any type of promotional activity that uses electronic media. That is, all types of promotions carried out using media such as radio and television since decades ago are part of this concept.
What Is Digital Marketing?

Then why is the term "digital" in marketing recently popular recently? The answer is simple, because in recent years the number of users of electronic devices (read: smartphones) has increased sharply. Smartphones (and the internet) become an integral part of the lives of many people. Marketing itself is basically an attempt to make contact with users or target markets, and we can easily find them on the internet, and finally the term digital marketing appears.

Digital Marketing Concept
Again, it should be emphasized that digital marketing is an attempt to promote using electronic media including radio and television. However, for now, this concept is more associated with online promotion efforts. The following are some of the tactics commonly used in this one marketing concept:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Marketing content
  • Email marketing
  • Social media marketing
  • Affiliate marketing
  • PPC (Pay per Click)
The various types of digital marketing tactics and strategies above basically have the same goal of promoting a product or service to increase brand awareness which ultimately increases the number of purchases. At present it can be said that every business actor uses this concept to market their products. All of these strategies can be done independently or you can also use digital marketing services.

Digital Marketing Excellence
Why is this one marketing strategy very popular? Because this strategy offers so many advantages, especially when compared to conventional marketing techniques. The advantages of digital marketing that can be obtained are:
  • Affordable costs
  • Accurate Measurement of Digital Marketing Results
  • Digital Marketing to Reach the Ideal Target Market
  • Digital Marketing Makes Markets More Competitive
  • Ease to Change Tactics and Strategies
  • Digital Marketing can reach a wider target market
Trend of Digital Marketing and its Utilization. What kind of digital marketing trend is currently developing?. Utilizing existing trends will provide greater opportunities to win consumers. The following are some of the digital marketing strategies that are in demand and how to use them for marketing needs. The best digital marketing trends:
  • Social media
  • Influencer Marketing
  • Augmented Reality
  • Marketing Content
  • Google Adwords

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