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8 Social Media Marketing Trends 2019

8 Social Media Marketing Trends 2019 | Social media is a land that continues to grow and change at any time. Social media users take advantage of this platform for a variety of purposes ranging from just communicating, building connections, sharing certain topics, and of course marketing their products or marketing. As a platform that is constantly changing, it is very important for you marketers to follow the trends. To ensure that the social media marketing strategies that you have used so far remain effective in reaching consumers.
8 Social Media Marketing Trends 2019

Understanding Social Media Marketing
Before we look at what social media marketing trends will develop in 2019, it's good to first understand what social media marketing is. Simply stated, social media marketing is an effort to market products or services through social media. At first, the use of social media was limited only to introducing and disseminating information about a particular brand to the wider community. But now, social media has been used to spur and increase the level of sales of a product. Internet Trends contains a report from Mary Meeker which states that in 2018, 55% of respondents bought the products they found through social media. It is conceivable, how great the sales potential offered by social media.

Social Media Marketing Trends in 2019
The growing world of social media brings new ideas, trends, and certain rules every year. What about 2019? What changes and trends do you need to anticipate? The following are 8 social media marketing trends in 2019 that you need to know to help you develop an effective marketing strategy:

AI and Chatbot
Artificial Intelligence (AI) or artificial intelligence will be increasingly rampant in social media use, especially in the form of chatbots. The use of AI in the form of chatbots will be found more in terms of customer service, aka customer service. What is the role of chatbot on social media? Chatbor allows you to be able to interact more quickly with consumers. Today more and more brands are developing chatbots that look truly authentic and are able to answer consumer questions that are general in nature directly.The faster you can answer questions from consumers, the higher the level of customer satisfaction, which will certainly have a positive impact on your brand.

Video and Podcast content
Visual content will become increasingly popular in 2019, including video content in various types. Video content is far more interesting and more prominent so it is much preferred by consumers. Some online marketing experts including Marcus Sheridan say that 80% of online content seen by the public is video content. Marketers can use content like this to get closer to their target market. The types of video content displayed are also very diverse ranging from short videos, videos with quite long duration such as YouTube, vertical videos like those on Snapchat and Instagram Stories, and also live videos. Then what about podcasts that only rely on audio?. Podcasts are part of the social media marketing trend in 2019 because podcasts generally still provide content that is truly useful and not just promotional.

In recent years, influencer's social media has become a trend in itself. Many brands are competing to use influencers to promote their products. However, there is no denying that the costs required to use these influencers are quite expensive, especially for small brands. Therefore, marketers began to turn away and use the services of micro-influencers.

Micro-influencers generally have a number of followers of around 10,000 to 40,000 followers, but it can be said that these micro-influencers have a close relationship with their followers so that whatever they promote will be more effective in the hearts of consumers.

Data Transparency
The case of abuse of data that befell Facebook in 2018 has made many social media users feel hesitant to share their personal data. Privacy issues are a growing issue and this makes other social media platforms strive to develop data transparency, especially those relating to the personal data of users. This is very important to build trust from users.

Data transparency referred to here can be done in various ways ranging from asking permission to users in terms of data collection, using more transparent methods in collecting data, giving notice of changes in company policy, and so forth.

Organic Reach / Better Engagement
In early 2018, Facebook announced major changes to their algorithmic system, in the form of efforts to focus more on meaningful positive interactions. What does it mean? This means that Facebook will focus more on content that is able to attract attention and make people react to the content (engaging content). This can also mean that users will more often see content that comes from friends and family, and not content that comes from a brand.

For this reason, one of the things that needs to be the focus of your attention regarding the social media marketing trend in 2019 is an effort to increase the organic reach on various social media platforms. It cannot be denied that the effort to increase the organic reach itself has become increasingly difficult lately. The main key in the organic reach itself is to create interesting content and be able to invite readers to be closer to you.

What about the click bait method? This method may still have a significant effect, but make no mistake. Algorithm systems used by social media are increasingly sophisticated and able to suppress the use of this method. If you continue to depend on this method, it is not impossible that you will lose the range and connections that you have built up so far.

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